Why Potash?

Without fertilizer to maximize crop yields, nearly a third of the planet would not have adequate food to survive. The call for another "Green Revolution" has begun. The Millennium Project and its State of the Future Report (2008) indicated that food production will have to increase by 50% by 2013 and double in 30 years to help solve the current food crisis. This increased food production will have to occur on less available arable land and this can only be accomplished by intensifying production.

Potash is an essential component of mineral fertilizers. Fertilizer restores and strengthens the earth’s soils, while also maximizing crop yields.

Commercial fertilizers are responsible for 40 to 60% of the world’s food production. Commercial fertilizers help people gain access to healthier food, this is particularly important within emerging economies (e.g. China, India) that are experiencing explosive economic and population growth. A rising class of one billion new consumers is emerging in twenty "middle income" countries, with an aggregate spending capacity, in purchasing parity to match that of the USA. This group includes new members of the OECD - South Korea, Mexico, Turkey and Poland as well as the BRIC (Brazil, Russia, India, China) countries. The indicators of their influence in this industry are car ownership and meat consumption.  This is in correlation to increased demand for high protein diets/meats require increasing use of grains for animal feed. This is best supported by a corresponding increase in the use of potash-based fertilizers.

Successful farmers know that they must spend money to make money. They look for income earning inputs that make their operations profitable. Potassium fertilization is one of the vital inputs that enables farmers to produce crops at a lower input cost.